Any fans of Usain Bolt with a Sports Insight magazine subscription will be able to find out about the new sponsorship deal he has signed with Puma.
The new deal, which is believed to make Bolt one of the highest paid sportsmen in the world, runs until 2013 and will see him play a central role in Puma's global marketing campaigns and the brand's London 2012 Olympic programme.
The athlete, talking to Sports Insight, said the decision to resign was an easy one and added: "Puma gets me. They take the business of running seriously, but we also know how to have fun and be spontaneous. We both bring a lot of personality to the sport."
Bolt shot to fame in the Beijing Olympic Games in 2008 when he dominated a field packed with top quality sprinters to take 100m gold in a world record time of 9.69s.
Through signing this deal Bolt had confirmed he will be sponsored by Puma in the London 2012 games where it is hoped he will face fellow Jamaican Asafa Powell and American Tyson Gay in the 100m final.
Posted by Alex Roe
