Heat magazine believes that some readers may have an ulterior motive for watching the World Cup in South Africa this summer.
While many women may be interested in the beautiful game, the publication believes that some might tune in to get themselves some tasty eye candy.
The magazine is planning to make a World Cup footballer its torso of the week and has asked readers to vote on who they would like to see minus their shirt.
It gives examples such as towering England striker Peter Crouch and tanned Portugal winger Cristiano Ronaldo as potential votewinners.
Meanwhile, Heat has also gotten a little excited about pictures of Aussie Big Brother contestant John James with his top off.
"Looking at these nice pictures of him in the almost-buff is hard work on the eyes ... we're sure our pupils have enlarged," the magazine said.
It did note that the tanned blonde isn't the most exciting person ever to enter the house, but said that he is certainly something nice to look at.
Posted by Alice Buller